Happy Dragon is a fictional drink concept developed in my color theory class and later expanded into a full campaign featuring 3D renders and a poster.
The 10-second clip I used in my graphic in motion class.
After making the video, I wanted to add posters to the campaign. I used the final shot as a motivator and focused on changing the ratio to portrait instead of landscape. I will also use blank spaces on the ground and back wall to show my text.
First draft for the poster. However after realizing that the logo doesn't need to be on the poster twice, I decided to focus more on the can.
This is the final poster design. Focusing just on the can, where I would show the dragon head with the text rather than a separate layer on top and replace the bottom text with locations where the drink would be sold.
Poster mockup example.